DBHIDS

Social Media 101 Training

Meet the Trainers

Ivan J. Juzang, the Founder and President of MEE (Motivational Educational Entertainment) Productions Inc., has nearly three decades of practical, first-hand experience running a behavioral health communications business he founded during his final year at The Wharton Graduate School of Business. Over the past 25-plus years, Mr. Juzang has become a leading expert in the field of social marketing and behavior-change communications, producing and implementing results-oriented intervention campaigns that address health, educational and social disparities that impact low income, underserved communities. He conducts qualitative audience research that provides an “insider’s view” of the challenging daily realities of urban living, and combines it with creative, “outside the box” media production and grassroots community mobilization strategies.

Ivan Juzang has worked on health disparities and public health issues affecting low income, underserved and devalued communities. MEE’s target audiences include Black and Latino teens, young adults, parents, the LGBTQ community and boys & men of color. Mr. Juzang has focused on identifying the barriers, arguments and counter-arguments related to helping communities of color improve their health and social outcomes. He expertly engages low income urban audiences in healthier behaviors by helping them make informed choices.

Mr. Juzang has been the primary researcher on MEE’s national research projects, including its first national report, The MEE Report: Reaching the Hip-Hop Generation (published in 1992), This Is My Reality:The Price of Sex—An Inside Look at Black Urban Youth Sexuality and the Role of the Media (2004), Moving Beyond Survival Mode: Promoting Mental Wellness and Resiliency as a Way to Cope with Urban Trauma (2009), the Inner City Truth 3 Survey (2013) and Heard, Not Judged: Insights Into the Talents and Realities and Needs of Young Men of Color (2016). Ivan’s expertise as a media producer is exemplified in MEE’s award-winning media productions, including “Check Yourself” HIV prevention PSA’s, and “In Search of Love: Dating Violence Among Urban Youth.”

He is a board member of The Power to Decide (formerly the National Campaign to Prevent Teen and Unplanned Pregnancy). Ivan has also served on the boards of the Nurse Family Partnership and The Alan Guttmacher Institute. Mr. Juzang was also an instructor at Temple University’s School of Communications, Department of Broadcasting Telecommunications and Mass Media. He received his BS degree in Mechanical Engineering from Carnegie Mellon University, and his MBA from The Wharton School of Business of the University of Pennsylvania.

Wendy Verna:

As the Founder and President of Octo Design since 1991, Wendy has spent her career developing expertise in social media design and management, strategic advertising campaigns, digital promotion and execution, and presentations and video.

A next-level approach to customer service and a commitment to maintaining an inclusive environment makes her especially equipped to train DBHIDS trainees about tailoring health messages using social media to meet their community’s specific needs.

Wendy is a graduate of Moore College of Art and Design and a serves on a variety Delaware Valley nonprofit boards that help independent companies grow.

Thierry Fortune:

Thierry Fortune, a Senior Vice President of MEE, is highly experienced in producing and implementing results-oriented public health marketing campaigns that positively impact underserved communities.

As a leadership team member, Thierry Fortune has spent much of his career overseeing the development and production process for “by-and-for” campaigns that produces authentic media and word-of-mouth messaging. Thierry has a keen sense for placing traditional and digital media where the target audience will see them and where advertising will be most effective. With more than 5 years’ experience using digital/social media advertising to implement campaigns, Thierry has used Facebook, Instagram, YouTube and Pandora, to name a few platforms, to engage audiences about products, services and awareness initiatives.

He received an MBA from the Wharton School at the University of Pennsylvania and a B.A. in Organizational Behavior and Management from Brown University.

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